How do I boost traffic for a new blog?
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1. Be Strategic About Your Content:
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before - the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
At the heart of getting your blog noticed, and driving lots of traffic to it, is writing really great content – and that content is going to be much better if the person writing it is both knowledgeable and passionate about what they are writing about.
Posts that are written from the heart and not by a content farm are far more likely to be the posts that interest people and crucially, get shared.
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If either of those statements sounds like it might apply to you, consider hiring a writer who is capable of creating truly great blog posts and putting in the hours to do so.
Whoever ends up writing the posts on your website, their personality has to shine through. Readers identify with writers because there is much to like (or even dislike) about their personality, mouthlines or tone of voice.
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So, make sure your personality comes across in your posts; this helps you form a rapport with your readers, who may be more inclined as a result to come back to your blog simply because they like you as an individual.
2. Use keyword research to identify good topics to blog about:
If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine it’s wondrous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.
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Keyword research is your friend here: you can use a wide range of keyword research tools such as SEMrush access an exclusive two-week free trial here or Ahrefs to discover the number of monthly searches for particular keywords, and find out how difficult it would be to rank for particular search phrases.
The trick is to identify phrases that you can use in your blog that generate a reasonable amount of traffic, but for which there isn’t massive competition.
And our SEMrush review, Ahrefs vs SEMrush and Moz vs SEMrush posts will help you find out more about some of the keyword research tools available.
If you’re a Chrome user, you might also be interested in a new SEO tool, GrowthBar, which works as a Chrome extension and is available at a lower cost than some of the products listed above.
3. Focus on producing long-form content:
Studies show that ‘long-form content’ performs better in search results than short or 'thin' posts. Long-from content refers to posts with high word counts that go into huge depth on a particular topic.
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There are a couple of reasons why long-form content helps to generate higher positions in search results.
First, longer posts will naturally be more keyword-rich and therefore more likely to crop up as results for 'long tail' keyword searches.
Second (and perhaps more importantly), the in-depth nature of a long post is more likely to satisfy readers who come across it — it will be more likely to answer your visitor's query, or solve their problem. As a result, the post is more likely to get shared on social media or get linked to from other sites with very positive implications for traffic.
4.Keep your content fresh by updating existing posts:
If you do any online research into blogging for SEO, you'll come across loads of articles which stress how important it is to create 'fresh' content in order to generate good search results and traffic to your site.
However, I'd caution against interpreting this as an instruction to constantly produce new posts.
With my own content, I've found it much more useful to focus on quality over quantity; and rather than blogging every day just for the sake of it, I prefer to invest my time in keeping my existing content as strong (and as in-depth) as possible.
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6.Optimize your blog posts for search engines(speed):
Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing. You should always:
Create blog post titles which reflect your keyword research, and accurately describe what you are writing about
Include keywords in each post’s URL that reflect the content
Use keyword-rich headings (H1, H2, H3 etc.) to break up content
Use keyword rich alt text and file names for your images.
For a few more tips on this area, check out our article on how to make your content visible in Google search results.
There are also a few 'technical SEO' steps you can take. Google prefers content that loads really quickly a few things that can help in this area include:
Ensuring all image files are as small as possible
Avoiding use of unnecessary scripts on the page
Using a CSS stylesheet rather than loads of inline CSS
Registering your site with Google Search Console
7. Capture email addresses:
To do this, you need to ensure that there is a data capture form on your blog post, not just on a 'sign up to our mailing list' page on your site. You can do this using a sidebar, pop-up box or a simple text call-to-action to encourage people to join your mailing list.
When creating this sign-up form, remember to spell out the benefits of joining the list and the value that your site visitor will get out of becoming a subscriber.
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For example, rather than using a boring ‘join our mailing list’ call to action, highlight the sort of resources a subscriber can expect to receive, the skills they’ll learn etc.
8. Encourage social sharing:
Actively encourage your readers to share your blog posts — be explicit with your requests for people to post your content on Twitter, Facebook and other social networks.
If they follow these encouragements, not only should you see a rise in traffic to your posts, but you may also be sending subtle ‘signals’ to search engines regarding the popularity and quality of your posts
9. Encourage comments and user engagement:
Encourage people to add their own views at the bottom of your posts. There are three reasons why this is beneficial:
It creates more keyword-rich content on your website
It can help encourage return visits to your blog, as discussions take hold on your comments section
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Some SEO experts believe that Google treats blog posts which generate a lot of community discussion preferentially to those without any comments possibly because it increases ‘dwell time’ on the post.
10. Build backlinks to your posts:
At the very simplest level, there are two key ingredients to ensuring a blog post ranks in search:
First, your post has to contain quality content.
Second, it has to have a lot of backlinks links from other sites pointing to it.
We've covered the 'quality content' bit earlier: you basically need to focus on producing long-form posts which cover the topic you're writing about clearly, and in considerable depth. Always aim to satisfy a reader’s query; to solve their problem.
Getting backlinks is often a much harder task, as it involves reaching out to other bloggers / website owners, and asking them to include a link to your content on their posts. This is a time consuming affair, but it's absolutely essential, and if you take a thorough approach to it, it can prove very fruitful.
Another option with regard to backlink generation is to hire an agency to build links for you but you have to be careful here, as hiring an agency or consultant who then goes onto place or buys links on low-quality sites can actually do more harm than good.
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