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How to Increase Organic Traffic to Your Site Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in the top 3 positions or the featured snippet for that keyword and you’ll likely see an exponential traffic jump. Fail to rank on page one, however, and the missed opportunity to drive bottom-line revenues will be tangible. So it’s no surprise that figuring out how to increase organic traffic is the Holy Grail of search marketing. Here are six tactics to help increase search traffic and reach your marketing goals long-term. Identify and Fix Non-Performing Content Find New Keyword Opportunities Optimize for Higher CTR Blog to Increase Ranking Keywords Fast Improve Site Architecture to Get Sitelinks Dominate Featured Snippets 1: Identify and Fix Non-Performing Content Non-performing content is conte...